Download and Read The Business of Tourism Book PDF
ByPhilip Scranton,Janet F. Davidson
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There is no friend as loyal as a book
Synopsis
Emphasizing the economic and cultural dimensions of travel, The Business of Tourism explores the enterprises and technologies of tourist activity with a particular focus on tourism as a phenomenon through which nations, regions, and individuals produce and consume experiences. The volume is divided into three sections. |Commodifying Place| examines how tourist enterprises have helped to create a distinctive sense of identity for specific locales. |Engaging Religion| addresses the ways in which religion and religious travel have been marketed. |Marketing Communism| explores the role of tourism in buttressing ideas and attitudes in communist settings. The essays in The Business of Tourism present a vigorous, novel, and empirically grounded vision of tourism as a local and global enterprise from the 1860s to the 1990s. They transport readers from Egypt in the 1860s, where Thomas Cook & Son laid the foundations for international mass tourism, to Burgundy's gastronomic festivals between the two world wars; from Branson, Missouri, to Belfast, Ireland, in an examination of religion in sightseeing; and in the final leg of the journey, from the Stalinist Soviet Union to post-Soviet Cuba, to see the changing relationship between marketing and communism. Taken together, the essays link the cultural practice of tourism to the businesses that create cultural experiences.
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